Carter Morgan an experienced data professional with over 10 years of experience in data analysis, research, and education. He received his Bachelor of Arts from the University of Richmond and his PhD in Marketing from the University of Miami.

Carter’s work has been published in numerous journals including the Journal of Marketing Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Business Research. He is an Assistant Professor of Marketing at the University of South Florida where he teaches Buyer Behavior, Digital Marketing, and Social Media Marketing to both undergraduate and graduate students.

With a passion for numerical analysis and an extensive background in data research, Carter supports TruMont in gleaning insights from data to inform organizational and program improvements.